April 23, 2026
The Lighthouse, Chelsea Piers
New York, NY
Seriously, people are talking.
News, Events, Awards, and Press
serious about
reputations
Hey! Seriously, watch where we’re going!
Med Ad News 2026 Manny Awards
AUA2026
May 15-18, 2026
Walter E. Washington Convention Center
Washington, D.C.
Seriously, what a bunch of winners
March 2026
Zero Safe Ideas. 11 MUSE Creative Awards.
The team brought home eleven MUSE Creative Awards. Seven gold for our Seriously campaign, website, videos, print ads, and posters; Atlas Athlete AI website; and Arcutis ZORYVE Foam print ad. Four silver for our Seriously brochures and reel, and the Atlas Athlete AI branding and campaign. Muses show up when creativity takes risks.
Seriously Big News!
SFC Group has been named a Med Ad News 2026 Manny Awards finalist in the Best Agency Branded Initiative for our Seriously campaign. This nomination reflects the creativity, collaboration, and strategic thinking that our team brings to the table each and every day. We’re seriously honored to be recognized and incredibly proud of the work […]
January 2026
The Proof Is in the Pixels
Our work just brought home some hardware. We earned a platinum AVA Digital Award for our Mammo Monster website and a gold for the Atlas Athlete AI website — because why settle for one win when you can grab two?
October 2025
Creative So Strong, It Requires an Rx
We snagged six Rx Club Awards, proving that strong creative really does have side effects. From a gold win for our Mammo Monster website to a sweep of Awards of Excellence for Vytala’s Seracal site and the full Mammo Monster lineup (campaign, print ad, direct mail, and poster), we’re serving up creative that hits harder […]
October 2025
Six Davey-Lightful Wins
We snagged six Davey Awards, including two golds for Mammo Monster and Seracal and four silvers across Mammo Monster’s full creative lineup. Creativity unleashed. Trophies secured.
September 2025
Claws Out, Victory Secured
Our Mammo Monster campaign clawed its way to win silver at the PM360 Trailblazer Awards for Best Self Promotion/Corporate Campaign. Proof that when creativity bites, it leaves a mark.
August 2025
Monster-Sized Wins
Mammo Monster is on a roll, snagging five more 2025 MUSE Creative Awards (two gold and three silver) and bringing our total haul to 10 wins this year. From print to poster to campaigns, this beast is unstoppable!
July 2025
Fiercely in the Running!
We’re fiercely proud to be named finalists for three 2025 Fierce Pharma Marketing Awards! From Agency of the Year to our monster-sized impact with Mammo Monster, we’re showing the industry what creative with a cause looks like.
Dot Double Platinum Life
We won platinum in the 2025 dotCOMM Awards for MySeracal.com and MammoMonster.com! Huge kudos to our team for crafting digital experiences that truly click.
June 2025
Advocacy With a Punch(line)
We made a strong showing at the Lisbon Ad Health Awards, where our campaigns Don’t Be an A-Mole and Mammo Monster were shortlisted across four categories for awareness, funding, and advocacy. To top it off, Don’t Be an A-Mole clinched a bronze in print. Proof that when it comes to changing minds (and health outcomes), a clever concept can go a long way.
In the news: Who’s on first, What’s on second, I Don’t Know is on third.
We Said Seriously, and We Meant It.
We just launched our Seriously campaign, a no-filter look at the attitude and creative fire that's powered seven years of nonstop growth. This isn't a rebrand or a reset. It's us — louder, sharper, and done pretending that playing it safe ever worked.
Trendsetting? Our Crew Is On It.
SFC’s very own Drew was featured in June’s issue of Healthcare Marketer’s Exchange for leading the charge on digital trends — proving once again that innovation isn’t just a buzzword around here, it’s the baseline. From strategy to scroll-stopping creative, Drew’s got a pixel-perfect pulse on what’s next.
Big Hearts, Bold Ideas, and a Spotlight to Match
Susan and the SFC crew were honored in May’s issue of Healthcare Marketer’s Exchange with a humanitarian recognition feature, spotlighting the heart behind the hustle. At work, we turn compassion into creative, and at home, we’re making a difference in other people’s lives by giving back.
Susan Flinn Cobian Named MM+M 2025 Pinnacle Award Honoree
The Pinnacle Awards recognize the industry’s most influential leaders — those who have already shaped healthcare marketing in profound ways but are far from finished making an impact. Among 2025’s distinguished class of honorees is President and CEO of SFC Group, Susan Flinn Cobian.
SFC Group Launches Mammo Monster: A Cheeky Campaign to Demystify Mammograms
Female breast cancer is the most commonly diagnosed cancer, yet a significant number of women still skip their annual mammogram. The Mammo Monster Movement was created to change that behavior by making mammograms feel less scary and more routine. Because screening isn’t scary. Breast cancer is.
SFC Group names long-time AbelsonTaylor SVP, Laura (Bartmess) Goeglein, as new SVP, Strategic Development and Growth
Joining our ONE team, Laura Goeglein strengthens our business development efforts as we continue to grow and expand SFC Group’s reach.
We Said Seriously, and We Meant It.
We just launched our Seriously campaign, a no-filter look at the attitude and creative fire that's powered seven years of nonstop growth. This isn't a rebrand or a reset. It's us — louder, sharper, and done pretending that playing it safe ever worked.
Trendsetting? Our Crew Is On It.
SFC’s very own Drew was featured in June’s issue of Healthcare Marketer’s Exchange for leading the charge on digital trends — proving once again that innovation isn’t just a buzzword around here, it’s the baseline. From strategy to scroll-stopping creative, Drew’s got a pixel-perfect pulse on what’s next.
Big Hearts, Bold Ideas, and a Spotlight to Match
Susan and the SFC crew were honored in May’s issue of Healthcare Marketer’s Exchange with a humanitarian recognition feature, spotlighting the heart behind the hustle. At work, we turn compassion into creative, and at home, we’re making a difference in other people’s lives by giving back.
Susan Flinn Cobian Named MM+M 2025 Pinnacle Award Honoree
The Pinnacle Awards recognize the industry’s most influential leaders — those who have already shaped healthcare marketing in profound ways but are far from finished making an impact. Among 2025’s distinguished class of honorees is President and CEO of SFC Group, Susan Flinn Cobian.
SFC Group Launches Mammo Monster: A Cheeky Campaign to Demystify Mammograms
Female breast cancer is the most commonly diagnosed cancer, yet a significant number of women still skip their annual mammogram. The Mammo Monster Movement was created to change that behavior by making mammograms feel less scary and more routine. Because screening isn’t scary. Breast cancer is.
SFC Group names long-time AbelsonTaylor SVP, Laura (Bartmess) Goeglein, as new SVP, Strategic Development and Growth
Joining our ONE team, Laura Goeglein strengthens our business development efforts as we continue to grow and expand SFC Group’s reach.
SFC Group Expands Capabilities with Acquisition of CareContent
This purchase marks a significant milestone in SFC Group’s growth strategy.